From Comfort Inn to Four Points – How TNB Hotels Executes a Successful Brand Conversion

When TNB Hotels looks at an underperforming property, we don’t just see the challenges — we see the potential. Our Four Points by Marriott Salt Lake City Airport is a perfect example of how a strategic brand conversion can breathe new life into a hotel, deliver strong returns, and enhance the guest experience.

Identifying the Opportunity

The property began as a Comfort Inn, serving the Salt Lake City market with limited amenities and outdated interiors. While its location near the airport offered a steady stream of travelers, the competitive set was evolving — newer properties with stronger brand presence were gaining market share.

TNB Hotels recognized the need for a repositioning strategy. By converting to Four Points by Marriott, we could leverage one of the industry’s most trusted names, tap into the Marriott Bonvoy loyalty program, and align the property with a brand known for modern comfort and consistency.

The Renovation Process

Our team took a holistic approach to the transformation:

• Guest Rooms: Updated layouts, premium bedding, and contemporary design touches.

• Public Spaces: Redesigned lobby and gathering areas to create a more social, inviting environment.

• Amenities: Enhanced food & beverage offerings and added business-friendly features.

• Technology: Upgraded Wi-Fi infrastructure, smart TVs, and improved climate control systems.

The result was a property that not only met brand standards but exceeded guest expectations.

Performance Impact

Since the conversion, the hotel has seen:

• Increased ADR (Average Daily Rate) driven by brand prestige.

• Improved occupancy rates thanks to loyalty program traffic.

• Stronger online reputation through guest reviews and Marriott.com visibility.

A Repeatable Model

This project is a textbook example of TNB Hotels’ expertise in brand conversions. By identifying the right market fit, managing renovations efficiently, and aligning with powerful brand partners, we turn underperforming assets into top-market contenders.