We have no shortage of experience, and take immense pride in where we all started.
Meet the Team
Ted Nager
Co-Founder & Chief Financial Officer, TNB Hotels
Ted Nager is a seasoned hospitality executive and financial strategist with over 35 years of comprehensive experience in hotel operations, asset management, and financial oversight. As Co-Founder and Chief Financial Officer of TNB Hotels, Ted brings a numbers-driven approach to every aspect of the business, ensuring financial stability without compromising guest satisfaction or operational excellence.
Ted’s hospitality career began when his family acquired their first hotel on Vancouver Island, British Columbia, where he learned the business from the ground up. Over the years, he has been instrumental in the acquisition, development, and turnaround of multiple properties — ranging from independent hotels to branded select-service assets under major franchise flags.
A true “numbers guy,” Ted is laser-focused on profitability and cost control, yet he understands that exceptional guest experiences are the backbone of long-term success. He takes a hands-on approach to leadership, regularly walking each property to assess curb appeal, operational efficiency, and staff performance. Known for his ability to balance financial discipline with frontline engagement, Ted is a firm believer that a strong bottom line starts with a motivated, well-trained team.
Ted is also a leader who leads by example, never hesitating to jump in and assist staff, whether it’s resolving a guest concern or pitching in during peak operational hours. This commitment to teamwork fosters a culture of accountability and mutual respect, creating a work environment where every employee feels valued and empowered to excel.
At TNB Hotels, Ted continues to leverage his deep operational insight and financial acumen to guide the company’s strategic direction, identifying opportunities for growth, optimizing asset performance, and upholding TNB’s reputation for service excellence across all properties.
Jay Nijjer
Co-Founder & Chief Business Development Officer, TNB Hotels
A seasoned entrepreneur and hospitality executive with more than 30 years of cross-industry experience spanning retail, energy, agribusiness, and commercial real estate. As the driving force behind TNB Hotels’ growth strategy, Jay brings a unique blend of operational vision, business acumen, and global perspective to every project.
Jay’s career began in the United Kingdom, where he earned a Bachelor’s degree in Computer Science before launching and scaling a successful chain of convenience and liquor stores. In 1995, he moved to the United States and transitioned into real estate brokerage—first specializing in gas stations and then focusing on hotel property transactions. This work laid the foundation for what would become a decades-long commitment to hospitality development and investment.
In 1998, Jay joined Shell Oil as Business Development Manager for the State of Washington, where he led Shell’s strategic re-entry into the Pacific Northwest fuel market. His work reshaped the company’s presence in the region and underscored his talent for market-driven expansion.
Between 2006 and 2008, Jay led a groundbreaking agribusiness venture in Ethiopia, developing nearly one million acres of bamboo plantations intended to supply raw materials for paper manufacturing. The project reflected both his international reach and ability to execute at scale in complex sectors.
In 2012, Jay acquired his first IHG-branded limited-service hotel. Over the following decade, he grew a hospitality portfolio that now includes 11 select-service hotels across the U.S. and Canada, operated under the Marriott and IHG flags. Today, he is leading the development of a new dual-branded Marriott hotel in Ontario, Oregon—a testament to his forward-looking approach and ability to anticipate market demand.
As Founder and Chief Business Development Officer of TNB Hotels, Jay continues to lead the company’s growth into emerging markets and underrepresented regions, shaping a portfolio of resilient, high-performing hospitality assets built for long-term value.
Robert “Bob” Quinn is a veteran hotelier and operations specialist with over four decades of experience in the hospitality industry. A trained accountant by trade, Bob began his career in 1982 as a hotel controller, where he developed a keen understanding of financial management and operational efficiency. His talent for balancing financial oversight with guest-centric service quickly propelled him through the ranks, culminating in a role as Director of Operations for a multi-property portfolio.
In 1994, Bob transitioned from management to ownership when he acquired a 200-room full-service Holiday Inn in Idaho. This move marked the beginning of a long and successful run as a hotel owner-operator, during which he expanded his holdings to include both full-service and select-service properties under leading franchise flags such as IHG, Choice Hotels, and Country Kitchen restaurants.
Throughout his career, Bob has been directly involved in the planning, development, and launch of four hotels from the ground up, gaining invaluable experience in site selection, construction management, brand positioning, and operational startup. His operational philosophy is simple but impactful: “Take care of the customer and take care of the employee, and the bottom line will take care of itself.” This focus on guest and staff satisfaction has consistently driven his properties to the top of their respective franchise systems in guest service scores and operational excellence.
Today, as Partner and Director of Operations at TNB Hotels, Bob leverages his extensive industry experience to oversee daily operations, optimize performance, and uphold brand standards across the company’s growing portfolio. His commitment to operational integrity and exceptional service remains at the heart of TNB’s mission as the group continues to expand its footprint in the U.S. and Canada.
Robert “Bob” Quinn
Chief Financial Officer
Amber Rodriguez is a dynamic and results-oriented hospitality leader with over 20 years of experience in hotel sales, marketing, and revenue management. As the Vice President of Sales & Marketing at TNB Hotels LLC, Amber oversees a diverse portfolio of properties, bringing a strategic and hands-on approach to driving top-line performance, maximizing revenue opportunities, and enhancing brand positioning across markets.
Amber’s leadership is marked by her ability to build and mentor high-performing sales teams, develop data-driven revenue strategies, and forge strong relationships with corporate clients, travel partners, and community stakeholders. Her deep understanding of both extended-stay and select-service hotel operations allows her to bridge the gap between sales execution and operational excellence.
Under her direction, TNB Hotels has seen significant growth in group and transient business, improved market share across multiple properties, and expanded partnerships with leading brands such as Marriott and IHG. Amber is also passionate about developing talent, championing innovative sales techniques, and fostering a culture of collaboration and accountability.
She holds a Certified Hospitality Revenue Manager (CHRM) designation and a degree from American InterContinental University, reinforcing her strong foundation in hospitality business practices and analytics.
Amber’s forward-thinking leadership and commitment to excellence continue to elevate TNB Hotels' presence in highly competitive markets. Whether navigating industry shifts or launching creative campaigns, she remains focused on delivering sustainable success for ownership groups and memorable experiences for hotel guests.
Amber Rodriguez, CHRM
Vice President of Sales & Marketing
Jason Ball is a dynamic hospitality executive with over 25 years of proven leadership in hotel operations, food and beverage management, and multi-property oversight. As Director of Operations at TNB Hotels LLC, he spearheads operational strategy and excellence across the company’s expanding portfolio, encompassing select-service and full-service brands under the Marriott and IHG flags.
Jason’s hospitality journey began in food and beverage management, where he quickly rose through the ranks, demonstrating exceptional skill in optimizing service delivery and revenue generation. Over the years, he honed his expertise through hands-on roles ranging from Food and Beverage Director to General Manager, leading high-performing teams across properties in Idaho, Oregon, Montana, and Utah. His operational acumen extends to prominent brands, including Holiday Inn Express & Suites, Marriott, TPG Hotels & Resorts, and Ardent Hospitality — each of which provided him with invaluable experience in implementing best practices in guest service, cost control, and staff development.
At TNB Hotels, Jason is instrumental in aligning operational processes with the company’s strategic vision, ensuring that every property under his direction achieves peak performance. He is known for his people-first leadership style, cultivating motivated teams that consistently deliver exceptional guest experiences. His commitment to service quality, combined with his operational insight, has positioned him as a trusted leader in the hospitality industry — one who not only drives operational success but also fosters a culture of excellence and accountability.
Whether optimizing property performance, overseeing food and beverage operations, or leading multi-brand hotel portfolios, Jason remains focused on delivering consistent value, operational efficiency, and unparalleled guest satisfaction across all TNB properties. As the company expands into new markets, his leadership will continue to play a pivotal role in maintaining brand standards, enhancing service delivery, and driving long-term growth.
Jason Ball
Director, Operations
Chris Troxell is a dynamic hospitality leader known for building high-performing teams and developing future leaders across TNB Hotels’ portfolio. A proud graduate of Boise State University, he earned his Bachelor’s degree in Marketing with an emphasis in Advertising and Sales, a foundation that continues to shape his approach to guest service and operational strategy.
Chris entered the hotel industry in 2009 as a Sales Manager, quickly proving his ability to drive revenue growth and elevate property performance. Within three years, he doubled occupancy rates, earning a swift promotion to Director of Sales. By 2014, he had taken the helm as General Manager, applying his marketing acumen to operational leadership and cultivating a culture of guest satisfaction and staff excellence.
In 2016, Chris was promoted to Regional Manager, overseeing multiple TNB properties in Idaho and Oregon. During this period, he led teams to earn both the Quality Excellence Award and the Torchbearer Award from IHG — prestigious honors that recognize top-tier operational performance and guest service.
In 2022, Chris became a partner in TNB Hotels, bringing his frontline experience and leadership skills to the ownership level. Today, he’s known as the “GM-Maker,” a title he wears proudly as he continues to mentor up-and-coming leaders, transforming talented team members into standout General Managers.
Driven by a passion for customer service and cleanliness, Chris believes that exceptional guest experiences start with an empowered and motivated team. Whether he’s walking a property to assess curb appeal or coaching a new manager through a challenging week, Chris leads by example — always reinforcing that the path to operational excellence is built on accountability, respect, and relentless attention to detail.
Chris Troxell
Operating Partner
Jeret Williams is a strategic brand and marketing leader dedicated to building and sustaining brand identity across TNB Hotels’ growing portfolio. As the Director of Creative Strategy, Jeret oversees the company’s branding, marketing, and content development, ensuring that every communication reflects TNB’s values and strategic vision.
Guided by the belief that “Hotels may change hands, but our brand is always going to be ours,” Jeret takes a long-term approach to brand development. He focuses on creating consistent, compelling messaging that connects with both guests and investors, positioning TNB Hotels as a trusted operator of select-service and dual-branded properties.
Since joining TNB Hotels, Jeret has led initiatives to align brand messaging with business growth, refining marketing strategies to effectively communicate the company’s investment opportunities and operational excellence. By combining creative insight with data-driven strategy, he helps ensure that TNB’s brand remains recognizable, reliable, and relevant — regardless of market conditions or property changes.
Jeret Williams
Director, Creative Marketing
Selina Nager is a charismatic human resources coordinator, who is dedicated to the people of TNB Hotels. With her learned knowledge of Human Resources, Selina is able to both amend the current and create and implement new company policies and operations in order to obtain a better outcome for TNB and its employees. Acting on her strong belief to “treat others the way you would like to be treated”, Selina is able to use her interpersonal skills to connect with others to create lasting relationships.
Growing up in the world of hospitality has taught Selina a lot of skills when it comes to communication, empathy, teamwork and excellence. Witnessing her dad work hard to achieve his goals has been a big motivation for Selina in choosing her career and where she sees herself in the future. Being the second generation in the hotel industry has impelled Selina to learn and break any barriers that may come about.
Since joining TNB, Selina has worked on initiatives to better the company culture and improve employee morale. Her focus being to connect all of the TNB Hotels associates to one another, and their communities. Selina hopes to continue expanding her knowledge of the hotel industry to then bring it into TNB and its operations.